by Sharon Park | Apr 9, 2021 | Industry News & Trends
Hey there, Facebook advertisers, publishers, and developers! There’s a good chance you’ve heard that Apple is making some pretty big changes to data tracking permissions in iOS 14. These updates could significantly impact the structure of advertising on the social...
by Sharon Park | Mar 16, 2021 | Industry News & Trends
Users are served ads on nearly every digital platform imaginable. From browsing on Facebook and Instagram, watching videos on YouTube, and searching through Google results based on Internet searches, digital ads are all around us (and we may not even notice it!). As...
by Sharon Park | Mar 4, 2021 | B2C Case Study
Case Study: B2C Brand – YouTube Case Study Industry: B2C Supplement Brand Timeframe: 6 Months The Problem A household name brand was popular among Gen-X and Baby Boomers but had almost no purchase intent loyalty from Millennials, a difficult group to influence...
by Sharon Park | Mar 4, 2021 | B2C Case Study
Industry: B2C Supplement Brand Timeframe: 6 Months The ProblemA household supplement brand was selling digitally for the first time on Amazon and needed to leverage all online best practices to grow the brand’s revenue. Campaign Goals Launch Google Search Ads and...
by Sharon Park | Feb 8, 2021 | Sage Passion Points
The digital marketing landscape has changed drastically in 2020 as COVID-19 broke down traditional marketing practices. We’ve found ourselves needing to quickly adapt, think outside of our everyday box, and develop digital strategies that support new ways consumers...
