Level Up Your B2B Marketing with LinkedIn’s Latest Powerhouse Features


Greetings, marketing gurus and data-driven disciples! Your trusty Sage Digi LinkedIn Team, Alex Ioanna, Sid Kaw, Mike Pierce, and Abhi Venkatesh, are here to unveil five game-changing advancements in the realm of B2B advertising. Buckle up, because these new solutions are set to revolutionize your reach, engagement, and ultimately, your ROI.

How to generate B2B leads on LinkedIn

  1. Conquer the Living Room: Connected TV Ads (Beta)

Imagine seamlessly extending your LinkedIn campaign’s potent targeting into the captivating world of television. With Connected TV Ads, you can leverage LinkedIn’s unmatched B2B audience data to reach professionals on their preferred streaming platforms. Dive deeper into this innovative beta program and explore approved partner platforms in our Getting Started Guide https://www.linkedin.com/help/lms/answer/a5966603.

  1. The Future of Audience Targeting: Predictive Audiences

Tired of guesswork? Predictive Audiences empowers you to build hyper-targeted groups based on your lead gen forms, contact lists, or online conversions. Powered by AI, this feature unlocks audiences with a high conversion propensity, maximizing your campaign efficiency. Learn more about harnessing the power of behavioral data and setting up Predictive Audiences in our dedicated guide https://www.linkedin.com/help/lms/answer/a1634068.

  1. Unchain Your Budget’s Potential: Dynamic Group Budgets (DGB)

Say goodbye to static budgets and hello to real-time optimization! DGB allows you to allocate a central budget for a group of campaigns, letting the system intelligently distribute funds based on your pre-defined KPIs. Discover the power of dynamic allocation, best practices, and how to get started with DGB in our comprehensive guide https://www.linkedin.com/help/lms/answer/a1502134.

  1. Streamline Your Website Tracking: Website Actions (Audiences & Conversions)

Effortlessly track and optimize your campaigns based on website actions – automatically! Ditch the additional coding and harness the power of LinkedIn’s built-in website tracking capabilities. Dive into our Getting Started Guide https://www.linkedin.com/help/lms/answer/a1377941 to learn more about retargeting, measuring, and optimizing your campaigns with ease.

  1. Amplify Your Thought Leaders’ Voices: Thought Leader Ads

Let your brand’s story resonate through a trusted and authentic voice. Thought Leader Ads empower you to sponsor your industry experts’ posts, fostering deeper connections and building brand equity at crucial touchpoints within the buyer’s journey. Unleash the power of thought leadership with our Getting Started Guide https://www.linkedin.com/pulse/linkedin-thought-leaders-ads-step-guide-launch-anthony-blatner, complete with best practices and valuable insights.

Bonus: Unify Your Data: Conversions API (CAPI)

Gain a holistic view of your marketing efforts by seamlessly connecting your server-side data with LinkedIn. CAPI empowers you to measure results across all touchpoints, providing the crucial insights needed to refine your strategy and maximize your success. Get started with CAPI and explore best practices in our detailed guide https://www.linkedin.com/help/lms/answer/a1655394.

With these innovative features at your fingertips, you’re equipped to elevate your B2B marketing game to new heights. Stay tuned for further insights from your LinkedIn Account Team, and remember, we’re always just an email away at alex@sagedigi.com and skaw@sagedigi.com. Let’s unlock the full potential of your B2B campaigns, together!

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