To my fellow #CEOs and #Founders, allow me to lay a digital cornerstone for you:
A powerful digital measurement strategy will amplify your
1) Revenue Growth
2) Cashflow Management
3) Marketing Profitability
4) Growth Rate
5) Decision Making Speed
Time and time again, I see marketers fixated on cost-per-lead or some other, ultimately superficial, metric like MQLs, and SQLs. At the end of the day, WHO CARES?
I want COST PER SIGNED CONTRACT and PROFITABILITY PER SALE!!!
Implementing your GA4 strategy and complementing it with a custom Google Search Console measurement strategy makes seeing the source of your revenue streams crystal clear. But this takes investment and sustained focus. Long sales cycles make this work delicate but completely possible.
Your clean data feeds AI behemoths like Google to learn your target customer profile faster and cheaper.
More on this next week! First thing’s first – count your money right.