Google Case Studies
Check out real Google case studies from across industries.
Google Case Study: Fattmerchant acquires more SQLs using Zapier and Offline Conversion Tracking
By automating their offline conversion tracking with this quick integration, Fattmerchant can now re-evaluate their tCPA and value of SQLs based on incoming campaign data. They also save up to three and a half hours every week on manually uploading their CRM conversion data to Google Ads.
Google Case Study: ZenBusiness grows YOY customer acquisition by +400% with 1P data and automation
By consolidating their strategies and activating the right customers with Smart Bidding, ZenBusiness grew YOY customer acquisition by +400 percent, with +25 percent acquisition costs savings. They now exceed acquisition targets and set performance records.
Google Case Study: Gusto increases ROAS by 73% with offline conversion tracking and Smart Bidding
After a six-week test period, the campaigns drove a 127% increase in conversion rate, resulting in a 45% improvement to ROAS. Gusto then migrated all campaigns to Smart Bidding, which drove a 73% increase in non-brand campaign ROAS and +21% ROAS in branded campaigns.
business.com increases its bottom-line performance through value-based bidding
After integrating its real-time offline data with Ads and activating that data with tROAS automated bidding, business.com saw a 31% increase in conversion value of leads and a 10% increase in conversion volume.
Google Case Study: FireEye launches new SaaS platform with Discovery ads
In its first four months, Discovery campaigns drove 653 freesignups, 20% of total volume, at an $88 CPA, which was 56% underFireEye’s goal. Discovery has been a critical efficiency driver and akey lever in scaling signups for Mandiant Advantage.