Google Case Studies

By automating their offline conversion tracking with this quick integration, Fattmerchant can now re-evaluate their tCPA and value of SQLs based on incoming campaign data. They also save up to three and a half hours every week on manually uploading their CRM conversion data to Google Ads.

By consolidating their strategies and activating the right customers with Smart Bidding, ZenBusiness grew YOY customer acquisition by +400 percent, with +25 percent acquisition costs savings. They now exceed acquisition targets and set performance records.

After a six-week test period, the campaigns drove a 127% increase in conversion rate, resulting in a 45% improvement to ROAS. Gusto then migrated all campaigns to Smart Bidding, which drove a 73% increase in non-brand campaign ROAS and +21% ROAS in branded campaigns.

After integrating its real-time offline data with Ads and activating that data with tROAS automated bidding, business.com saw a 31% increase in conversion value of leads and a 10% increase in conversion volume.

In its first four months, Discovery campaigns drove 653 freesignups, 20% of total volume, at an $88 CPA, which was 56% underFireEye’s goal. Discovery has been a critical efficiency driver and akey lever in scaling signups for Mandiant Advantage.