Commercial Bank
Industry: Commercial Bank
Timeframe: 6 months
The Problem
A commercial real estate loan bank had Google Ads running but could not get enough volume of leads for it to be a significant growth driver for the business.
Campaign goals
- Increase reach of target demographic and drive higher volume of leads at $100 CPA.
We achieved
%
Lower Cost Per Conversion
%
Increased Leads
Sage solutions
Account
rebuild
We tore down existing ads and built brand new campaigns from scratch to maximize control, and reframed analytics goals to track the right metrics for profitability.
Ad Copy
Testing
We wrote custom ad copy to match with search queries (terms) and drive higher Click-Through-Rate (CTR), and tested different Call’s-to-Action (CTAs).
Bid
Optimizations
We restarted campaigns with adjusted bids and incrementally changed them based on Sage Digi’s proven process to hit Cost-Per-Action (CPA) goals.
Proven results
From Aug 2018 -Aug 2019, Sage Digi increased reach with commercial bank’s target audience by 40% while trimming $50,000 of wasted ad spend leading to the company’s most profitable year to date.
The differentiator is in our approach to data and understand the true drivers of profits. It’s not just about cost per lead, it’s about which leads close and become paying customers.
Seeking to increase leads
and lower cost per conversion?
Ready to transform your digital marketing?
Get started with a free consultation with one of our experts.