In its first four months, Discovery campaigns drove 653 freesignups, 20% of total volume, at an $88 CPA, which was 56% underFireEye’s goal. Discovery has been a critical efficiency driver and akey lever in scaling signups for Mandiant Advantage.

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In its first four months, Discovery campaigns drove 653 freesignups, 20% of total volume, at an $88 CPA, which was 56% underFireEye’s goal. Discovery has been a critical efficiency driver and akey lever in scaling signups for Mandiant Advantage.
After integrating its real-time offline data with Ads and activating that data with tROAS automated bidding, business.com saw a 31% increase in conversion value of leads and a 10% increase in conversion volume.
After a six-week test period, the campaigns drove a 127% increase in conversion rate, resulting in a 45% improvement to ROAS. Gusto then migrated all campaigns to Smart Bidding, which drove a 73% increase in non-brand campaign ROAS and +21% ROAS in branded campaigns.
By automating their offline conversion tracking with this quick integration, ZenBusiness can now re-evaluate their tCPA and value of SQLs based on incoming campaign data.
By automating their offline conversion tracking with this quick integration, Fattmerchant can now re-evaluate their tCPA and value of SQLs based on incoming campaign data.