In its first four months, Discovery campaigns drove 653 freesignups, 20% of total volume, at an $88 CPA, which was 56% underFireEye’s goal. Discovery has been a critical efficiency driver and akey lever in scaling signups for Mandiant Advantage.
Case studies
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Check out real client case studies from customers across industries.
Business.com increases its bottom-line performance through value-based bidding
After integrating its real-time offline data with Ads and activating that data with tROAS automated bidding, business.com saw a 31% increase in conversion value of leads and a 10% increase in conversion volume.
Gusto increases ROAS by 73% with offline conversion tracking and Smart Bidding
After a six-week test period, the campaigns drove a 127% increase in conversion rate, resulting in a 45% improvement to ROAS. Gusto then migrated all campaigns to Smart Bidding, which drove a 73% increase in non-brand campaign ROAS and +21% ROAS in branded campaigns.
ZenBusiness grows YOY customer acquisition by 400% with first party data and automation.
By automating their offline conversion tracking with this quick integration, ZenBusiness can now re-evaluate their tCPA and value of SQLs based on incoming campaign data.
Fattmerchant acquires more SQLs using Zapier and Offline Conversion Tracking
By automating their offline conversion tracking with this quick integration, Fattmerchant can now re-evaluate their tCPA and value of SQLs based on incoming campaign data.