by Sharon Park | Feb 1, 2021 | Industry News & Trends
2020 was a milestone year for the digital marketing world. We all found ourselves nearly stopping in our tracks to readjust marketing efforts, from content ideation to paid advertising, with so much uncertainty as to what was coming next with COVID. But, as every...
by Sharon Park | Jan 28, 2021 | The Digital Marketing Ecosystem
Creating an app is one thing, but how can you increase its visibility to users as they search for particular products, services, or tools in app stores? App Store Optimization (ASO) is the process of enhancing a mobile app with the intent to improve searchability,...
by Sharon Park | Dec 31, 2020 | The Digital Marketing Ecosystem
The success of your marketing strategy isn’t limited to the ad spend, technical SEO efforts, and the word choices you make to describe your business. One of the most important (and foundational) factors that encourage user engagement, interaction, and ultimately...
by Sharon Park | Dec 30, 2020 | B2C Case Study
Case Study: B2C Software Case Study Industry: B2C Software Timeframe: 6 Months The Problem A B2C Software startup made their own Google Search ads with little success, and didn’t know how much they spend per new customer. Campaign Goals To launch strong search...
by Sharon Park | Dec 18, 2020 | The Digital Marketing Ecosystem
From organic to social and paid to referral, what’s the best way for businesses to understand the different types of traffic coming to their website? When business owners or executives ask for web analytics data, they’re usually asking where traffic, leads, and sales...
