Sr. Digital Marketing Strategist
Maddy is a seasoned Digital Marketing professional with over 10 years of experience in the Digital Marketing industry. As an engineer-turned-marketer, is a technical powerhouse, especially when it comes to B2B marketing attribution. Maddy served as a Digital Lead for 3 years, leading a team of 10 associates, before deciding to work as an independent consultant.
Throughout her career, Maddy has executed successful Digital Marketing strategies for a variety of brands, including NBC Sports, John Deere, Regions Bank, Canon USA, Humana, BBC – BritBox, Cincoro Tequila, and many others. Her expertise lies in media buying, Digital marketing strategy, and search engine optimization, which she uses to execute projects in Lead Generation, Brand Awareness, eCom brand launches, Acquisitions, Event Marketing, Mobile app downloads, and more.
As a lead Digital Marketing Strategist, Maddy is a master of Social Advertising, Online Marketing Campaigns, Social Media Marketing Strategy, and Online Reputation Management. She also excels in Community Management and Social Media Customer Service for B2B, B2C, and DTC brands.
Maddy remains a “forever student” who is constantly adapting to new trends and technologies in the industry. When she’s not working, she enjoys listening to podcasts and exploring New York City on foot. She’s also a fan of crime TV shows, science fiction books, and a good glass of Cabernet.