Stallion IS increased leads by 34% while reducing CPA by 38% from 2023 to 2024
Industry: Infrastructure Services
Timeframe: 12 months
Stallion IS
Tina Curry – VP Marketing
Summary
The Stallion IS product line includes temporary infrastructure and jobsite solutions for the construction and industrial project industries. Their aim was to increase year/year leads by 20% while reducing cost per lead. We achieved this goal and continue to see efficiency gains
Needs & Goals
Stallion wanted to get more aggressive with targeted online advertising to fuel business growth.
How We Did It
We carefully studied the construction industry and built a keyword strategy that negated all irrelevant traffic such as users with residential needs.
We also connected all of the data pipes to maximize machine-learning, deployed structured A/B tested bid strategies, and forced delivery of ads via aggressive bidding techniques.
We achieved
%
Y/Y Growth Target
%
Y/Y Achieved
Proven results
34% Yr/Yr lead volume growth
Cost reduction in CPLs by 38% from launch
By launching several targeted, distinct, paid search campaigns we were able to hit the right audience with the right message at the right time.
Customer service
Performance
Seeking to increase leads
and lower cost per conversion?
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