How Apple’s iOS 14 May Affect Ads

INDUSTRY NEWS & TRENDS How Apple’s iOS 14 May Affect Ads Hey there, Facebook advertisers, publishers, and developers! There’s a good chance you’ve heard that Apple is making some pretty big changes to data tracking permissions in iOS 14. These updates could...

Desktop vs. Mobile Ads

INDUSTRY NEWS AND TRENDS Desktop vs. Mobile Ads Users are served ads on nearly every digital platform imaginable. From browsing on Facebook and Instagram, watching videos on YouTube, and searching through Google results based on Internet searches, digital ads are all...

PPC Takeaways to Pave 2021

INDUSTRY NEWS & TRENDS PPC Takeaways to Pave 2021 2020 was a milestone year for the digital marketing world. We all found ourselves nearly stopping in our tracks to readjust marketing efforts, from content ideation to paid advertising, with so much uncertainty as...