How Apple’s iOS 14 May Affect Ads

How Apple’s iOS 14 May Affect Ads

Hey there, Facebook advertisers, publishers, and developers! There’s a good chance you’ve heard that Apple is making some pretty big changes to data tracking permissions in iOS 14. These updates could significantly impact the structure of advertising on the social...
Desktop vs. Mobile Ads

Desktop vs. Mobile Ads

Users are served ads on nearly every digital platform imaginable. From browsing on Facebook and Instagram, watching videos on YouTube, and searching through Google results based on Internet searches, digital ads are all around us (and we may not even notice it!). As...
PPC Takeaways to Pave 2021

PPC Takeaways to Pave 2021

2020 was a milestone year for the digital marketing world. We all found ourselves nearly stopping in our tracks to readjust marketing efforts, from content ideation to paid advertising, with so much uncertainty as to what was coming next with COVID. But, as every...