Case Study: B2B Bank
Industry: B2B Bank
Timeframe: 6 Months
A commercial real estate loan bank had Google Ads running but could not get enough volume of leads for it to be a significant growth driver for the business.
Increase reach of target demographic and drive higher volume of leads at $100 CPA.
Lower Cost Per Conversion
Account and analytics rebuild
We tore down existing ads and built brand new campaigns from scratch to maximize control, and reframed analytics goals to track the right metrics for profitability.
Ad Copy Testing
We wrote custom ad copy to match with search queries (terms) and drive higher Click-Through-Rate (CTR), and tested different Call’s-to-Action (CTAs).
We restarted campaigns with adjusted bids and incrementally changed them based on Sage’s proven process to hit Cost-Per-Action (CPA) goals.
From Aug 2018 -Aug 2019, Sage Digital increased reach with commercial bank’s target audience by 40% while trimming $50,000 of wasted ad spend leading to the company’s most profitable year to date.
The differentiator is in our approach to data and understand the true drivers of profits. It’s not just about cost per lead, it’s about which leads close and become paying customers.