Joy Drives 51% Y/Y Lead Growth with Specialized Performance Max Strategy
Industry: B2C
Timeframe: 12 months
WITHJOY.COM
MARGARET MILES GANTLEY
– MANAGER OF GROWTH MARKETING
“Sage Digi’s Performance Max campaign strategy and implementation helped enhance the number of Joy’s qualified account sign-ups. Performance Max’s reach across multiple Google channels (Search, Display, YouTube, etc) helped expand our audience targeting to more qualified users while lowering CPA.”
Summary
Joy is an all-in-one wedding planning platform that aims to streamline wedding planning by offering a comprehensive suite of tools in one centralized and user-friendly platform. Their aim was to maximize the company’s efficiencies, by decreasing cost/lead by 15% and increasing high value conversions . We achieved this goal through the expansion of our Performance Max campaigns and helped Joy find the most valuable leads at the best possible cost.
Needs & Goals
Joy was ambitious to strategically amplify its online advertising efforts with an aim to drive business expansion by maximizing the reach across the entire Google advertising ecosystem.
How We Did It
We carefully drafted a value-focused lead generation strategy leveraging the full spectrum of Google’s advertising inventory through multiple, strategically structured Performance Max campaigns. The strategy demonstrated a powerful combination of intelligent optimization and focus on lead quality and efficiency.
We achieved
%
Conversion Rate Growth Y/Y
%
Y/Y CPA Reduction
Proven results
51% Yr/Yr lead volume growth
By launching multiple performance max campaigns we empowered Joy to acquire the most valuable leads at unprecedented levels of cost-effectiveness, significantly outperforming industry benchmarks and our own targets. We didn’t just increase Joy’s reach; we engineered a 51% leap in year-over-year lead generation, achieved significant cost efficiencies through reduced CPAs, and strategically amplified the acquisition of high-value conversions.
Conversion Rate Growth (against industry avg)
38.7% higher than industry avg.
(CPA against industry avg.)
36.4% lower than industry avg.
Customer service
Performance
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