B2C Case Study: Series A Software Company Achieves Hockey-Stick Growth
Joy is an all-in-one wedding management platform. Sage and Joy partnered when Joy was in Seed stage. Over the course of 2 years, we scaled to achieve massive growth and Joy has successfully raised $47.5M to date. Sage Digi and Team Joy worked with the objective of boosting user sign-ups and registry creations. Sage Digi’s expertise in creating a customized performance marketing strategy for Joy resulted in the client seeing over 700% growth in Y/Y conversions, at 50% higher than the industry average, while maintaining CPCs at lower-than-industry levels.
We leveraged multi-channel paid Search to grow ROI by over 700%.
Increase in Conversions
Higher CTR than Industry Benchmark
Overall, the brand invested $500K in advertising spend in Google Search.
- Multi-channel PPC campaigns
- Scale cheap wedding-adjacent keywords that convert
- Optimize & enhance existing campaigns to improve profitability.
Sage built-out a comprehensive account that is structured to match every different way a person could search for the brand’s top products. Every campaign, existing or new, across every channel, was built for seasonality, demand, and profitability of each product. Over 6 months, Sage Digi tested and implemented hundreds of keywords and several variations of ad copy that helped drive stellar profits. Our campaigns were able to achieve 713% growth in y/y conversions with CTR 50% higher than industry benchmarks at 22% lower CPCs.