B2B Commercial Bank Case Study

The Problem

A commercial real estate loan bank had Google Ads running but could not get enough volume of leads for it to be a significant growth driver for the business.

Campaign Goals

Increase reach of target demographic and drive higher volume of leads at $100 CPA.

The Solution

From Aug 2018 -Aug 2019, Sage Digital increased reach with commercial bank’s target audience by 40% while trimming $50,000 of wasted ad spend leading to the company’s most profitable year to date.

The differentiator is in our approach to data and understand the true drivers of profits. It’s not just about cost per lead, it’s about which leads close and become paying customers.

Proven Results

After 6 months of working with Sage, our client achieved:


Lower Cost Per Conversion


Increased Leads

Percent Lower Cost Per Conversion

Percent Increased Leads

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